Procedure · Stage 1 · Every founder
Customer interviews
The mistake
The mistake
“Asking "do you like our product?" and hearing "yes" to be polite.”
01Why it repeats
Courtesy bias, and knowing the advice is not the same as following it mid-conversation.
Pause
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02Where it sits
- Stage
- 1
- Exit test
- A problem people already spend on
- Proof file
- 15 dated interview notes in the script's format, each with the person's past spending
03The procedure
Answer the pause question above, then choose Show the procedure.
- 1Ask about the last time they had the problem, what they did and what they paid.
- 2Never pitch, and never ask "would you buy this?"
- 3Read the script aloud before each interview.
- 4Afterwards, count commitments (time, money, an introduction), not compliments.
- 5Store each note in the proof-file format.
04The template
Customer interview script
Questions about the last time they had the problem, what they did and what they paid, and the note format for the stage 1 proof file.
05India specifics
Not yet written.
06Last verified
Last verified: Awaiting check
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07The why
Founder Indus: Courtesy bias, on Founder Indus08Track additions for this stage
No track additions at this stage.
Ledger line
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