The path · Stage 2 of 7
Stage 2: Demand
The mistake
The mistake
“Kept building and polishing. Sold nothing until the money ran out.”
What it cost: The money ran out.
01Why it repeats
Surrogation: progress measured by what was built, not sold; possibly the IKEA effect and sunk cost (to check).
Pause
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02Where it sits
- Stage
- 2
- Exit test
- Committed buyers at a set price
- Proof file
- The commitments themselves: receipts, deposit proofs or signed letters
03The procedure
Answer the pause question above, then choose Show the procedure.
- 1Ask for pre-orders, deposits or letters of intent at a set price.
- 2Keep the commitments themselves as the proof file: receipts, deposit proofs or signed letters.
- 3Build no new product version until the stage 2 proof file exists.
Full procedures
04The template
Not yet written.
05India specifics
Not yet written.
06Last verified
Last verified: Awaiting check
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07The why
Founder Indus: The build trap is surrogation, not forgetting08Track additions for this stage
No track additions at this stage.
Ledger line
Write one Mistake Ledger line for this gate, pass or fail: what you expected and what happened.
Open the Mistake Ledger