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Startup Indus

हिन्दी अनुवाद जल्द आ रहा है। अर्थ की जाँच एक समीक्षक करेगा। (Hindi translation coming soon; a reviewer will check the meaning.)

Startup Indus

No founder should lose months to a mistake someone has already made.

Here is the next step, the gate that says you're done, and the template to do it today. Free, in English, with Hindi pages coming.

रास्ता शुरू करें इनक्यूबेटर के लिए
Real mistake 1 / 5
Illustration: a founder works late at a workbench crowded with unsold parts, the street outside dark and empty.

“Kept building and polishing. Sold nothing until the money ran out.”

What it cost

The money ran out.

The fix

The gated path: no new version before the demand gate.

See the gated path

Three questions, three answers

Your path, not everyone's.

Illustration: a founder in a saffron kurta walks a riverside path through a series of wooden gateposts at sunrise.
What do you sell?
Do you import or export goods?
Will you hold customers' personal data?

Saved in this browser only. No account needed.

रास्ता

A gate after every stage.

See the whole path

  1. Stage 1

    Problem

    Work
    15 talks about what people did last time
    निकास परीक्षा
    A problem people already spend on
    प्रमाण फ़ाइल
    15 dated interview notes in the script's format, each with the person's past spending
    Open stage 1
  4. Build trap. The build trap lives here: versions keep improving while stages 2 and 4 stay unpassed. No new version before the stage 2 proof.

Gates, not chapters.

Exit test, written first

Each stage ends with a test you write before you start it.

Proof file

A small artefact that shows the gate was passed: interview notes, deposits, invoices. Nothing passes on say-so.

Mistake Ledger line

Pass or fail, write what you expected and what happened. A mistake type seen twice becomes a line on your own checklist.

Tracks

One core, three tracks, two add-ons.

Answer three questions

Common core · every founder

  • company setup
  • cofounder terms
  • accounts and invoices
  • GST decision
  • DPIIT and the scheme calendar
  • customer interviews
  • demand gate
  • pricing and cost sheet
  • hiring and offer letters
  • payroll basics
  • the operating rhythm
  • company owns every account
  • IP assignment for everyone who builds

Physical product

  • patent before any public demo
  • cheapest prototype, bill of materials
  • vendors, quotes, purchase orders
3 more
  • manufacturing and quality checks
  • inventory, packaging, logistics
  • price per volume tier

Software

  • company owns the code accounts
  • code ownership and offboarding
  • secrets and access control
3 more
  • cloud and AI costs per user
  • app stores, terms, privacy policy
  • subscription pricing and churn

Services

  • scope of work and contracts
  • pricing by project or by time
  • advance payments and milestones
3 more
  • invoicing and chasing payments
  • delivery checklists
  • client data and confidentiality

Add-ons

Imports or exports

IEC and ICEGATE; shipping documents

Holding customers' personal data

consent, storage and breach steps under the DPDP Act; DPDP Rules, 2025 start in phases; most duties for businesses start around May 2027

A business that is both, such as hardware with an app, sees both tracks.

साप्ताहिक सर्कल

Gates say what to do. A weekly circle makes you do it.

  1. 1

    Commit

    One output for next week, in if-then form

  2. 2

    Do the week

    Outputs, not activities

  3. 3

    Report, two minutes

    Done or not, plus one weekly number

  4. 4

    Help one founder

    15 minutes on a stuck point

  5. 5

    Record

    Counts, plus a Ledger line for any failed gate

Incubator sees counts only: attendance, commitments kept, gates passed.
How circles work

Tools you can use today

  • Cost sheet & price calculator

    Floor price at every order size, GST on top.

    Open

  • Runway calculator

    Cash ÷ net burn, in months.

    Open

  • Mistake Ledger template

    What you expected and what happened, one line per decision.

    Open

  • Customer interview script

    Ask about what they did and paid, never "would you buy?".

    Open

  • Monthly numbers sheet

    Revenue, costs and cash in one page a month.

    Open

  • Interview scoring sheet

    Scores written before the interviews.

    Open

गलतियाँ

Real mistakes, and what prevents each.

All 14 mistakes

इनक्यूबेटर के लिए

Your cohort, actually moving, and a report that shows it.

See the circle pilot for incubators
  • Weekly circles in your name.
  • A counts-only progress report you can use with your own funders.
  • Works on top of the curriculum you already use (Wadhwani, Startup India or your own).

Start with stage 1, or wherever you are.

रास्ता शुरू करें
Founder Indus: Why does this work? Founder Indus